APS Arts

Arizona Public Service Company (APS) is Arizona’s largest electric utility and the principal of S&P 500 Pinnacle West Capital Corporation. A strong Arizona economy is important to the leadership of APS and the strength of Arizona’s economy depends on business relocation, expansion and start-ups. Companies looking to relocate want quality of life for their employees that include a robust and diverse arts and culture scene. APS wanted to give the state’s economic development agencies a tool to attract business by using arts and culture as a catalyst. That’s when they brought SMG into the mix.

A video that tells the story of Phoenix’s vibrant and culturally diverse arts scene and the impact it has made on existing businesses. SMG enlisted the help of some local tech CEOs to tell the story how Phoenix’s vibrant art scene has become part of their company culture. We reached out to leaders at ASU to explain how the university, tech companies and our arts institutions have created a thriving innovation district. We put together a think tank of people from various sectors to better understand their needs and objectives they wanted to accomplish.